Brand Design & Positioning
Strategy & Target Audience Analysis
Growing & sustaining Brand Equity
Motion Graphics & Animation
Film, Corporate & Commercial Movies
BSH, the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide, is a joint venture between Robert Bosch GmbH and Siemens AG. The BSH product range includes large home appliances for cooking, dishwashing, laundry and refrigeration, as well as a multitude of small appliances (consumer products).
Our goal was to establish Siemens as the premium design and innovation producer of home appliances. We were tasked with assisting BSH (Siemens) in becoming a top 3 provider of domestic appliances in Switzerland by 2023.
We developed a focused and innovative content (storytelling) and image campaign that reflected the brand profile of Siemens as the home appliance brand of tomorrow using contemporary technologies and avant-garde design.
Siemens studioLine; Experience a new dimension of cooking, celebrating the values of Siemens. Our concept brought together an architect and a chef in a Siemens studioLine kitchen.
We created the brand "Two Creatives One Kitchen by Siemens". Two creative minds developed new forms of culinary art in a kitchen of the future, combining architecture and design with cooking. The interconnected kitchen appliances from Siemens acted as a laboratory for the innovative and exclusive taste experiences. Chef Pascal Schmutz and architect Rubén Daluz, worked together to create and design objects that also tasted great. The two creatives conceived, designed and cooked exclusive menus across four acts using the Siemens studioLine kitchen.
A large loft with a Siemens studioLine kitchen in Berlin was the perfect location for the episodes. The episodes focused on the collaboration between chef and architect, the creation of design objects in the kitchen and the Siemens studioLine products themselves.
Distribution via social media of the edible creations was similar to a traditional PR and media campaign. The commonalities of architecture, design and cooking were highlighted, as well as exploring topics of innovation and exclusivity. The landing page of studioLine XPERIENCE was used as a hub throughout the year, with all activity and content published through it.