Brand Assessment, Positioning & Design
Strategy and Target Audience Analysis
Growing and sustaining Brand Equity
Motion Graphics & Animation
Chi Impact Capital is an independent impact investment advisory firm based in Zurich. The focus of Chi Impact Capital is on social and environmental value creation through direct investments in regenerative companies where creating positive impact is an integral part of the business. Chi Impact Capital stands for a more conscious form of investing and advises an impact venture fund, the Burning Issues Impact Fund (BIIF). Only companies that operate in line with the UN’s Sustainable Development Goals are accepted into the fund. Based on their work, Chi Impact Capital was awarded the “Top Innovation Fund” Award by the World Economic Forum (WEF) as one of the top innovators.
FS Parker was commissioned by Chi Impact Capital to reimagine and redesign the investor deck, the BIIF presentation that showcases the company and is used to attract investors. An initial brand assessment defined the company's core values and positioned the brand. The brand identity was re-conceptualised, translating the essence and purpose of Chi Impact Capital into a fresh visual language. A brand was created that conveys the spirit of the company and makes it tangible through design and motion elements as well as a coherent appearance.
In parallel with the rebranding work, the pitch presentation was analysed and rebuilt in close cooperation with Chi Impact Capital. The result is a comprehensive, modular presentation deck that can be easily and specifically prepared and adapted for the specific target groups. Rounded off by a style guide, we enabled Chi Impact Capital to adapt their other communication channels on this basis.
And, we also supported the team with an in-house photo shoot to round off the assignment.
Christin ter Braak-Forstinger, founder and CEO of Chi Impact Capital is pleased about the cooperation with FS Parker: "a highly professional team of experts who are not only good listeners but also perfectly implement the small subtleties that matter and that you share between the lines then visually. You can sense the communication professionals who take their time and fully respond to their counterparts. Not only in the initial meeting, but also in every single follow-up meeting.“
Christoph Schmidt, CEO & Managing Director, is also delighted with the successful project: "It was a pleasure for us to support such an important and exemplary company as Chi Impact Capital.