Brand Design & Positioning
Growing and sustaining Brand Equity
On behalf of the Swiss Federal Office of Energy, FS Parker created the campaign for The Green Jersey. The Green Jersey is a national initiative, supported by EnergieSchweiz, with the goal of improving the energy efficiency of Switzerland’s more than 18,000 sports clubs.
In order to show the diversity of the Swiss sports associations landscape and to demonstrate that every club can make a contribution, professional and amateur athletes from a large variety of disciplines were featured in the campaign.
The sports clubs receive technical, financial and media support to make a valuable contribution to achieving the Energy Strategy 2050. Raiffeisen Switzerland, which is very committed to Swiss sports and also maintains a high standard of sustainability, was won as the main partner. The media partner Ringier supports the project medially and generates attention for the clubs. With Blick, SonntagsBlick and Schweizer Illustrierte, we have the privilege of working with the best-known Swiss media brands.