Brand Design & Positioning
Strategy and Target Audience Analysis
Logo-Design & CI/CD Manuals
Motion Graphics & Animation
For the 24th edition in September 2023, screen-up presents itself in a new look. FS Parker was asked by Goldbach Media and Admeira, the organising partners of the biggest annual industry event in Switzerland, to come up with a fresh and new rebranding.
"Welcome to the future of TV" was created with a new logo that symbolizes a portal into the world of television, showing a glimpse into the programs of the future. Aligned with the goal of the event, the brand world and logo were created as a result of various internal workshops in a moving form and in line with the medium TV. As usual at FS Parker, only in a second step also all static applications have been developed accordingly. Just like the TV world, the new screen-up brand represents a bold, dynamic and modern look and feel. To underline this dynamic evolvement of the industry, screen-up will continue to develop its colors and appearance every year, thus providing moments of surprise.
The new logo plays on the questions "What's up?", "What's next?". The brand typography draws on the history of television and brings those associations into today.
Guido Trevisan, CMO Goldbach Group AG comments the following on the new brand: "With an annual audience of more than 800 viewers and all TV stations relevant in Switzerland, screen-up is The TV industry event in Switzerland. We have always dared to look into the future of television and thus offer orientation for marketing and agency employees. Like screen-up, the new logo and the whole brand provide a contemporary framework for the diverse moving image content."