Branding for Switzerland's biggest TV event

A bold, dynamic and modern logo as a portal to the future of TV.

FS Parker was by Goldbach Media and Admeira, the organizers of largest annual industry events in Switzerland, asked to develop a fresh and new rebrand for the “Screen-up” event.

A new logo has been implemented, which symbolizes a portal to the world of television and takes a look at the programs of the future. In general, the new design is bold, dynamic and modern — suitable for the world of TV. To underline the dynamic development of the industry, Screen-up will continue to develop its colors and appearance every year, creating moments of surprise.