A chameleon on electricity
Campaigns for Hager — Innovative product promotion with the chameleon as a symbol of adaptability and innovation.
Hager is one of the leading companies in the field of electrical installations and services for infrastructure, functional buildings, residential and commercial buildings and energy management.
FS Parker was commissioned to run two campaignsfor promoting two new product lines for design. A product innovation that makes cable duct systems less visible played an important role in the doctorate. In the campaign, this benefit was represented by a chameleon that adapts like the Hager product. In this way, the product benefits and product innovation could be communicated in a simple, intuitive and playful way.
We are proud to support Hager with our nationwide campaigns and help them shape the electrical world of tomorrow.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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