A new look for a new chapter
Rebranding for the WS Refolio Group — from logo to website.
The merger of Refolio, Walter Sonanini and Sonanini Bau created the WS Refolio Group — an interdisciplinary company with a holistic focus on real estate: from project development and architecture to portfolio and asset management.
FS Parker was commissioned to develop a comprehensive brand presence. The challenge: to unite three independent companies under a common roof — without losing their respective identities. The result is a modular branding that creates recognition within the group and at the same time leaves room for individuality. On the basis of a joint brand assessment, brand values, target groups and positioning were sharpened and used as a basis for the visual concept: Logo, typography, color and image world were redefined.
Digital core: the new website designed by FS Parker, which conveys the Group's identity in a clear and contemporary way.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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