Social Media for Summer Vibes
Performance and content strategy for Soluna Beach Club.
Soluna is the urban beach club in Zurich (formerly Secret Island) – a summer hotspot for young, urban people from Zurich and the surrounding region. As a mix of beach club, bar, restaurant, and party location, Soluna particularly attracts daydance fans and a trend-conscious audience seeking high-quality experiences in a unique atmosphere.
FS Parker supports Soluna as its strategic and operational digital partner, ensuring that the beach club develops a strong and distinctive identity online. With a data-driven social media strategy, creative content approaches, and performance-oriented campaigns, the brand was optimally positioned throughout the summer season and its reach continuously increased.
Digital Staging of an Urban Beach Club
FS Parker is responsible for Soluna’s complete social media planning as well as its organic and paid distribution. Through a platform-specific video strategy, the club’s summer lifestyle experience – from daydance to dinner – is emotionally and visually showcased in a compelling way.
As the central digital partner, FS Parker coordinates all digital initiatives, manages campaigns to increase awareness, ticket sales, and website traffic, and ensures consistent brand communication across all channels. Through ongoing reporting and data-driven optimization, Soluna’s digital presence is continuously strengthened and its community sustainably expanded.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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