Brand Design & Positioning
Strategy and Target Audience Analysis
Growing and sustaining Brand Equity
Motion Graphics & Animation
On April 8, 2021, Bridge opened its doors in Europaallee in Zurich. This new concept by Migros combines people, fresh food, groceries and products into one experience. A casual and uncomplicated venue full of life that makes the hearts of food enthusiasts beat faster. A combination of fresh market, creative gastronomy, events, ever-changing themes and pop-up stores. Diverse urban food culture that connects people. And all this in an area of 2,000 square meters at the center of the city.
With a passion for the true and the genuine, Bridge stands for responsible and conscious consumption. Its mission: to build bridges between producers and consumers; to create a unique culinary world for visitors. A place of encounter, both with people and with food.
In order to give more expression to this mission also in terms of visuals, FS Parker and the creative consultancy SUKI were asked to conceptualize and design Bridge’s digital brand presence, website and user experience. The goal was to reach the food lover community through digital campaigning.
The result is a fresh new digital branding that is like Bridge itself: bold, modern, vibrant, exciting, and always in motion. It tells culinary stories in an uncomplicated, expressive, and eye-catching way.
The identity makes use of a lively and bright palette of colors, and striking imagery. A bold graphic design is combined with playful animations and motion for an energetic and attractive look. All this contributes to a digital brand expression that is clearly recognizable, dynamic, humorous and to the point – perfect for Bridge.