With Blick TV from analog to digital

Brand Design

Strategy & Consulting

Digital Marketing Content

For the launch of BlickTV — Switzerland's first digital, flexible and fast TV channel — we developed a dynamic, animated brand identity. Under time pressure, a flexible design system was created with an iconic 3D cube as a central element.

For the launch of BlickTV — the first digital, flexible and fast TV channel in Switzerland — we at FS Parker developed a completely new, dynamic brand identity. As experts in Brand Design & Strategy Consulting as well as Digital marketing content We worked closely with the customer to create an identity that reflected BlickTV's innovative strength as well as its flexibility and real-time character.

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Under considerable time pressure, we had to deliver pragmatic but high-quality solutions. With a mix of agility and intuition, we took the necessary time to listen and then work out a tailor-made result. The result: a flexible design system that meets BlickTV's diverse needs. The iconic 3D cube as a central element conveys the various key messages and can be seamlessly integrated into all formats — from minimal station recognition to 3D cube countdown. This created a brand identity that is both dynamic and recognizable.