Branding for 125 years of commitment
Branding and campaign elements for the 125th anniversary of the Raiffeisen Group — “Committed for 125 years.”
Raiffeisen Switzerland is an association of all Swiss Raiffeisen banks and is responsible for the Group's strategy and business policy. As Switzerland's third-largest banking group (225 banks), it is one of the country's leading retail banks.
FS Parker was able to design the 125th anniversary branding and the associated campaign elements for the Raiffeisen Group. The focus was on developing visual elements that not only work in digital space, but whose dynamics are also reflected in static visuals.
Benjamin Franz, Executive Creative Director at FS Parker: “The campaign subjects were designed in such a way that they can be flexibly tailored to the needs of regional Raiffeisen banks with modular videos and statements. In this way, the numerous local commitments of the cooperatives can be specifically emphasized.”
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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