The most famous card in Switzerland
Development of a fresh CI and communication concept for the Cantonal Bank's Stu benefits program.
Stu is a free benefits program for young people and students with a youth or student account with the cantonal bank.
In order to reach the target group around Generation Z, FS Parker was able to set up a new CI and communication concept. With the claim “Stu & You”, we developed a message that shows how important it is to have someone who has your back. Stu is a loyal, omnipresent friend you can count on. Stu provides reliable advice on financial issues and helps you make the best possible decisions.
Another important Stu branding element is the logo. It is statuary, bold and does not shy away from attention, combined with a fresh and unmistakable color palette, it fits in with “Gen Z”.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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