A launch event as a lighthouse

Strategy & Consulting

Brand Activation

Award-winning product presentation for B2B and B2C target groups of the StudioLine design line from Siemens.

The StudioLine design line from Siemens is one of the most important product lines of Bosch Siemens Hausgeräte AG in Switzerland. The latest products and their launch for the Swiss market should be presented in a memorable way. But how do you speak at the same time B2B and trade partners such as architects and sales partners, and exclusive B2C customers on?

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In all-day workshops and with the help of various tests, the products were presented on site with a kinetic light show, projections and corresponding sound. In this way, the functions and flagships of the product line were highlighted and presented to the target group. This presentation created an immersive emotional world for key stakeholders, which embodied Siemens' brand values and offered a lasting brand experience.

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The Red Dot Award for Brand Design for the product presentation shows the excellent work that has been done together with BSH and all participants.

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