Two Creatives One Kitchen
Pioneering storytelling for Siemens StudioLine: combining design, innovation and cuisine.
As the lead agency, we support Bosch Siemens Hausgeräte AG in establishing Siemens as a premium design and innovation brand. With the “Two Creatives One Kitchen by Siemens” campaign, we brought architect Rubén Daluz and chef Pascal Schmutz together in a Siemens StudioLine kitchen.
The connected kitchen appliances became a laboratory for innovative taste experiences. In a Berlin loft, exclusive menus were created that combined architecture, design and cooking. The campaign, supported by PR and social media, was aimed primarily at architects, investors and design-savvy private individuals.
In the following year, food artist Sabrina Cipolla and designer Alfredo Häberli continued the concept. In addition, we developed advertorials for renowned magazines such as NZZ Residence and Space and livingto further position the Siemens StudioLine.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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