Modular location branding

FS Parker created the brand design, developed the strategy and implemented a tailor-made website that perfectly reflects the versatility and modern approach of Hall 550.

The new figurehead on the Swiss event market.

With its unique plug & play concept, Hall 550 in Zurich Oerlikon offers flexible event spaces for 50 to 3,500 people. The modular structure and the “supplier's choice” concept allow tailor-made event design. FS Parker worked with SUKI and Migros Zürich on the brand identity, the go-to-market strategy and the website. As part of our Brand Design, Strategy & Consulting, we developed a moving 3D brand concept that reflects the versatility of the venue. In addition, we created high-end presentations that visually support the event experience. With a tailor-made go-to-market strategy and an impressive B2B website, we perfectly staged Hall 550.