The Future of Football - Global Branding
FS Parker supported FIFA with global communication, brand strategy and event design to develop a flexible identity for 211 member countries. We worked closely with the C-suite and departments to implement rebranding, digital content design, and sales communications.
FIFA, the world's largest sports association with 211 member associations, is a complex organization with diverse requirements. FS Parker supported FIFA on a multi-year project involving various divisions and subsidiaries worldwide.
We worked closely with C-Suite to shape global communications and events such as the annual general meeting. We also advised on FIFA's reforms and developed branding strategies for project management and knowledge transfer initiatives. One of the biggest challenges was to unify the CI/CD and the cultural differences of 211 members, while presenting the brand in a flexible and future-oriented way.
We also supported FIFA's communications teams, subsidiaries such as FIFA TMS and IFAB, as well as the marketing department. Our work included brand refresh, digital content creation and the development of communication tools for global sales activities. We made a decisive contribution to brand positioning, particularly when activating sponsors and defining global sponsorship value.
We carried out a complete rebrand for FIFA TMS and IFAB and supported the conversion of their activities to revenue-oriented business models. Our collaboration helped define the brands' DNA and develop a dynamic, compelling story for the global soccer market.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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