Brand Design & Positioning
Motion Graphics & Animation
The Siemens studioLine design line is one of BSH Hausgeräte AG's most important product lines in Switzerland. Accordingly, the latest products and the launch for the Swiss market should be staged in a memorable way. The focus is on innovation and the design excellence of the products with the communication focus on architecture, design and technology. But how do you simultaneously address B2B and trading partners such as architects and sales partners as well as exclusive B2C customers?
In day-long workshops, visualizations and tests, a kinetic light show, projections and corresponding sound were used to put the products in the spotlight in order to highlight the functions and figureheads of the product line in a communicative way. "This unique staging created an immersive emotional world for our key stakeholders, which embodied Siemens' brand values and offered a lasting brand experience," says André Franz, Head of Marketing at BSH Switzerland, enthusiastically.
"Winning a Red Dot Award for Brand Design, one of the most prestigious design awards in the world, for a product staging shows the outstanding work we have created together with BSH and all the parties involved," says Christoph Schmidt, CEO of FS Parker. "We always design brands and brand experiences with a lot of movement and dynamism. Think bold and in motion."