Brand Design & Positioning
Strategy and Target Audience Analysis
Logo-Design & CI/CD Manuals
Motion Graphics & Animation
Life is best when you’re young. So many roads to choose, so much of life ahead. Unfortunately financial constraints may keep us from experiencing life as it should. For this rebranding, FS Parker created a CI and communication concept for Stu that supports the company’s core message.
Stu is a free advantage program for young people and students for a youth or student account with the cantonal bank. Stu provides benefits from numerous discounts in the areas of food, lifestyle, (online) shopping and nightlife in Switzerland. Stu also enables cashless payments worldwide or withdraw cash from all ATMs in Switzerland.
To give this mission more visual expression, FS Parker’s goal was to define a new communication with a new brand message that would reach well the target group Generation Z.
The claim “Stu & You” developed by FS Parker highlights the importance of having someone around to have your back. Stu is a loyal, ever-present friend you can count on. Stu gives you reliable financial advice and helps you make the best possible decisions. Together Stu and and you can go on to achieve great things and enjoy life to the fullest.
The main branding element of Stu is the logo. It’s statuesque, bold and doesn’t shy away from attention combined with fresh and hard to miss colour palettes.